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International footwear giant Adidas in 2010 full year results released yesterday, Greater China sales of 1 billion euros, an increase of 3%, excluding exchange rates, down 2%. The Adidas rest of the world have achieved the top five market Armani Sunglasses sales growth.
Adidas Group sales of the 12 billion euros, an increase of 15%, exceeding the previous management made by Adidas, total sales increased by less than 10% of the expected. Adidas Group gross margin was 47.8% in 2010, an increase of 2.4 percentage points, Adidas explanation is that reduced gross profit margin increased discount of activities dealing with a class of inventory, increased higher-margin retail business, and cost.
Magang sporting goods market watchers believe that the performance of Greater China from the point of view, Adidas has come out of the recession trough in 2009, 2009, some dealers Adidas hundreds of stores closed in 2010, Afghanistan Adidas buy bvlgari diagono professional not significantly increase the number of retail outlets, in this context, Adidas store has been achieved mainly by growth performance, which is more difficult.
Chen Shixin market participants said that in 2010, watches clone Fujian and other sports brands such as ANTA audemars piguet replicas average revenue growth of 20% of the domestic sports brand "leader" Li Ning (02331.HK) revenue is expected to grow 15% year on year, Adidas Greater China Although the district sales bottomed out, but compared with the domestic sports brand, is still a certain gap.
Chen Shixin said, according to Adidas Greater China, to calculate the sales of one billion euros, or about 9.1 billion yuan, Li Ning income of fake panerai luminor daylight 8.39 billion yuan in 2009, such as the growth rate of 15% in 2010 is expected to reach 9.6 billion compared to more than Adidas and Nike Air Max, Adidas, there is a certain gap. According to related statistics, December 1, 2009 to November 30, 2010, Nike's revenue in Greater China was $ 1,864,000,000, or about 12 billion yuan, such as the row replica watches iwc of seating, Adidas Greater China revenue came in Nike, Li Ning, the live third.
Adidas Magang that to achieve a breakthrough in the Chinese Chanel Sunglasses market, in addition to enhancing the performance of existing stores, but also should focus on improving the contribution of the emerging category of replica cuervo y sobrinos habana torpedo revenue, such as female and male fitness supplies. Magang said that the traditional sports category is mature, can enhance the point of few and competition fierce, but fitness is a new category of sporting goods, etc., to meet the needs of urban office workers consumption upgrade, profit margins are also larger and smaller competitors .